Mike has been part of the systems integration industry since 2001, when he started his career with NSCA as a Member Relations Manager. During his time in that position, Mike developed a broad understanding of the AV industry and how consultants, integrators, manufacturers, and independent manufacturer representatives interact and work together within the industry. He later joined a commercial audio manufacturer, where he managed international sales for ten years. In 2017 Mike rejoined NSCA and is now the Director of Business Resources. In this role, Mike helps members find and use business resources to more effectively operate systems integration firms. Recorded live on Wednesday, April 27th 2022, at 12:30PM EST.
Here are some of the topics Ron had the opportunity to discuss with Mike Abernathy;
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au211
SHOW NOTES
Mike has been part of the systems integration industry since 2001, when he started his career with NSCA as a Member Relations Manager. During his time in that position, Mike developed a broad understanding of the AV industry and how consultants, integrators, manufacturers, and independent manufacturer representatives interact and work together within the industry. He later joined a commercial audio manufacturer, where he managed international sales for ten years. In 2017 Mike rejoined NSCA and is now the Director of Business Resources. In this role, Mike helps members find and use business resources to more effectively operate systems integration firms.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.